Trent Reznor of Nine Inch Nails (some would say he IS Nine Inch Nails as the band's only constant member - who records almost all sounds himself on his tracks), is one of my favorite musicians, in addition to being one of my favorite marketers.
Last year, shortly after I got to shoot some photos of him from the photo area, I found out that he had partnered with a company that was able to shoot his whole concert and sell photos. Though they've since parted ways it was brilliant.
Now, he's done it again with a concert T shirt that has a phone number that when called plays a small bit of his not yet released track, "Survivalism". Again, I'm impressed.
Here is a montage of my favorite shots of him from the concert last year.
Tuesday, April 03, 2007
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