Tuesday, April 24, 2007

Shaw Shoes Advertising

One of the biggest projects I'm working on at the San Francisco Daily is working with our advertisers to come up with new innovative photos for their ads. This one is for Shaw shoes, after trying a few backgrounds, we discovered that by putting two of their bags taped together, the word Shaw could be spelled out with a handbag and a shoe in the middle.



I think it makes a great statement, and as the bag was chosen to really stand out well in terms of contrast from the background, makes a great ad photo in color and black and white.


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